Our Business
We offer more than just seed, we manage risks because Agriculture is an inherently risky business and farmers must deal with uncertain weather, disease and pests additionally increasing fuel price. We provide in the seed: -
- Draught tolerance
- Early maturity
- Better yields
- Disease resistance
- Technical information
To manage risks, we offer farmers more choices in our varieties.
- Expand our distribution capacity and network to the East and Central African regional market through our brand identity and consistent supply of high quality seeds.
- Focus on servicing niche markets , invest in research and access technologies adapted to our changing environment while meeting global market trends.
- Promote farming as a business through efficient extension service delivery to increase farm productivity and profitability.
- Develop and retain human capital, build capacity in quality assurance and attain accreditation in seed certification to attract quality investment.
- Maintain membership to professional bodies and support industry associations that advocate for policies and business environment which promotes growth in our company.
- Build goodwill with key national and international stakeholders of the seed sector , financial institutions , contract growers and other service providers.
Strategic Profile Statements