• Our Core Purpose
To be East African Farmers’ most trusted seed source

• Our Corporate Philosophy
We never compromise quality and rather lose a sale than supply inferior seeds to improve cash flow. Our team understands that it takes years for farmers to adopt new varieties and yet it takes only one season of poorly performing seed to lose their trust and business.

• Our Belief
Here at Victoria Seeds our team knows that just being good is not always good enough and no company became great by just being good. They became great only after going the extra mile

• Our Business
We offer more than just seed, we manage risks because rain-fed agriculture is an inherently risky business and farmers must deal with uncertain weather, disease, pests and additionally increasing fuel price. We provide in the seed -:

• Drought tolerance
• Early maturity
• Better yields
• Disease resistance
• Technical information

To manage risks we offer farmers more choices in our varieties with crop protection products and provide extension support to achieve optimum yield potential

• Our Mission
Our mission is to provide quality cereal, legume and horticultural seed with related extension support that assures our customers of improved nutrition and income

We are committed to bringing consistent value to our customers through our brand identity and corporate philosophy.

We are crop scientists and farmers but the big difference is why farm. To research and develop, produce and market new varieties adapted to our changing planet.